Privacy Policy

Last updated: 2026-01-15

Introduction

PLX Digital Health, Inc. ("Company," "we," "us," or "our") values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our telehealth services, or otherwise interact with our platform (collectively, the "Platform").

By using the Platform, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please discontinue use of the Platform.

This Privacy Policy applies to PLX Health and all services offered through our Platform. For information about how we handle Protected Health Information (PHI) under HIPAA, please refer to our HIPAA Privacy Policy.

Information We Collect

We may collect the following types of information:

Personal Information

Personal information may include:

Full name
Email address
Phone number (including mobile for SMS communications)
Mailing and billing address
Date of birth
Payment and billing information
Account login credentials
Gender and biological sex (for clinical purposes)

Health & Medical Information

When you use our telehealth services, we may collect health-related information including:

Medical history and current health conditions
Current and past medications and supplements
Symptoms and treatment history
Prescription information
Weight, height, and body mass index (BMI)
Lab results or diagnostic information you provide
Responses to health intake questionnaires

This information may constitute Protected Health Information (PHI) under HIPAA when associated with your identity.

Automatically Collected Information

When you access our Platform, we may automatically collect:

IP address and approximate geographic location
Browser type and version
Device type and operating system
Pages visited and features used
Referring URLs
Date, time, and duration of access
Clickstream data and interaction patterns

Communications

We may retain records of your communications with us, including emails, chat messages, and SMS messages, as well as your preferences regarding communications.

How We Collect Information

We collect information when you:

Create an account or register on our Platform
Complete health intake forms or assessments
Schedule or attend telehealth consultations
Communicate with our support team or healthcare providers
Purchase products or Subscription services
Interact with our website, emails, or SMS messages
Participate in surveys, promotions, or feedback requests

We also collect information automatically through cookies, web beacons, and similar tracking technologies.

Cookies and Tracking Technologies

Our Platform uses cookies, web beacons, pixels, and similar tracking technologies to improve functionality and user experience.

These technologies may help us:

Maintain secure sessions and keep you logged in
Remember your preferences and settings
Analyze how users interact with our Platform
Deliver targeted advertising and measure ad effectiveness
Detect and prevent fraud

You may disable cookies through your browser settings; however, some features of our Platform may not function properly without them.

How We Use Your Information

We may use your information to:

Provide and operate our Platform and telehealth services
Facilitate consultations with licensed healthcare providers
Process prescriptions and coordinate pharmacy fulfillment
Process payments and manage your account and Subscription
Send transactional communications (receipts, order updates, reminders)
Send SMS messages as described in our SMS Privacy Policy
Send promotional communications (with your consent where required)
Improve, personalize, and develop our services
Perform analytics and conduct research
Detect, investigate, and prevent fraud and abuse
Comply with legal obligations and enforce our Terms & Conditions
Respond to your inquiries and provide customer support

How We Share Your Information

We do not sell your personal information. We may share your information with:

Healthcare Providers

Independent, state-licensed healthcare providers who deliver telehealth services through our Platform, to the extent necessary to provide care.

Pharmacies

Independent, state-licensed compounding pharmacies that dispense medications prescribed through the Platform.

Service Providers

Third-party vendors and partners who assist us in operating the Platform and delivering services, including:

Cloud hosting and infrastructure providers
Payment processors
SMS and communication platforms
Analytics and marketing technology providers
Customer support platforms
Identity verification services

These service providers are contractually obligated to use your information only as directed by us and in accordance with applicable law.

Legal Requirements

We may disclose your information if required by law, regulation, legal process, or governmental request, or to protect the rights, property, or safety of PLX Digital Health, Inc., our users, or others.

Business Transfers

If PLX Digital Health, Inc. undergoes a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction. We will provide notice before your information becomes subject to a different privacy policy.

Data Retention

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, including:

Providing and maintaining our services
Complying with medical recordkeeping requirements under applicable law
Meeting legal, regulatory, and contractual obligations
Resolving disputes and enforcing our agreements

When information is no longer needed, we will securely delete or anonymize it.

Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include encryption of data in transit and at rest, access controls, and regular security assessments.

However, no security system is impenetrable. We cannot guarantee the absolute security of your information, and we encourage you to take steps to protect your account credentials.

Your Privacy Rights

Depending on your jurisdiction, you may have the right to:

Access and receive a copy of your personal information
Correct or update inaccurate information
Request deletion of certain personal information
Object to or restrict certain processing activities
Withdraw consent where processing is based on consent
Opt out of marketing and promotional communications

To exercise any of these rights, please contact us at support@plxhealth.com. We will respond to your request within the timeframe required by applicable law.

For rights related to your Protected Health Information (PHI) under HIPAA, please refer to our HIPAA Privacy Policy.

Children's Privacy

Our Platform is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately at support@plxhealth.com and we will take steps to delete such information.

Third-Party Links

Our Platform may contain links to third-party websites or services. We are not responsible for the privacy practices of such third parties and encourage you to review their privacy policies before providing any personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make material changes, we will notify you by updating the "Last updated" date at the top of this page and, where required by law, by providing additional notice (such as an email or in-app notification). Continued use of the Platform after changes are posted constitutes your acceptance of the updated Privacy Policy.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

PLX Digital Health, Inc.
support@plxhealth.com